About

Wheel Simple replaced Church Hill’s previous shop Cyclus Bike Shop in January of 2020. Cyclus had served the community here since 2008. I joined in 2013 or 2014 (I can’t quite remember), and in 2017 talks began about the owner changing careers and moving out of state. I took over in 2018 and finished the lease. The building here at 2225 E. Clay needed renovations and repairs, so I Opened my own shop on Mosby street and worked their for 3.5 years before returning to this build. Space wise, the building is the ideal square footage, has no electrical or roof issues at this juncture, so I’m quite happy. It’s nearly 2025, and you can see how the community has had a bike shop for just shy of 17 years. I wish to continue and develop and grow this legacy of service in the area.

I’m Robbie Wood, the owner and the person who does 99% of all the work here. I work on old bikes, new bikes, terrible bikes, nice bikes, e-bikes (with a surcharge), race bikes, kids bikes, mountain bikes, etc. I build wheels professionally, half of which are repair builds, so yes, I will re-lace your hub/rim! I silver braze bike frames, forks, for repair and fabrication. I also modify existing frames and forks. I offer paint if the project meets certain requirements. I’m expanding my services EVERY YEAR (upcoming will be 100 and 500 hour suspension service and linkage bearing replacements – all takes a level of inventory build out I haven’t done yet), as each year systems are more streamlined, cashflow improves, and the clientele widens.

This shop represents a lifelong commitment to bicycles and their utility and passion for the craft of working with them. I hope to be able to do this in a neighborhood bike shop setting for the duration of my working life! And of course I ride too! I ride into work each morning, and each evening, 10+ hours later, I ride home. rain or shine, cold or hot, snowing or not, so give cyclists space on the road, and keep a cool head behind the wheel!

Stop by to talk about your next project or bicycle needs!