About

The shop and the people.

We enjoy wonderful views in Church Hill.

Wheel Simple is a very small no entry shop, measuring only 600sqf in rented space – including the restroom. We focus on repair and maintenance of bicycles, prioritizing utilitarian usage over competitive sport.. I also build wheels. We fill up at around 25 to 30 bikes in, so there is no sales floor. We have lights, locks, lube, but mostly just components for repair. We can ORDER you most anything that you’d like. This is 3 a person shop, logging 100+ working hours a week, running 7 days a week with scheduled breaks throughout the year. When the repair volume rises from a steady stream to a raging river, I restrict new clientele to area residents. When the volume is less you might be able to find a used bike for sale, MAYBE. Repair keeps us VERY busy most of the time.

Mish (They/Them)
A VCU Arts grad, Mish started working at Wheel Simple in July, 2020. They got obsessed with bikes earlier though when they landed a job as a bike courier at Quickness RVA. They are a great budding mechanic whose dedication and hard work has proven invaluable to the shop. They are also putting their degree to use here, constantly coloring and enhancing brand through drawing and illustration.

Recently, Mish has fallen in love with mountain biking and has spent most of their free time out on the trails, and even raced in Mountain Cat and plans to go for Dirtbags 100 in July. Mish has a pup named Wink.

Update: did go on Mountain Cat, and did complete! Go Mish!

Follow @Rar.Richmond on Instagram to hear when they are leading a ride!

I’m Robbie (He/Him). This is my place! I have been working on bicycles since high school. I began my professional career at Rag & Bones Bicycle Cooperative in 2013. That being a volunteer position I held for almost 6 years, during that time I also helped run 2 additional shops in the area, one being Cyclus in Church Hill. Ultimately the opportunity arose to close Cyclus out and to open up for myself! I took it. Those 2 final years sucked real hard, but I made it through and here we are!

I expect to work on bicycles professionally for another 14 or 15 years in this business. My goal is to build a profitable shop that fixes a lot of bikes, pays a living wage to a committed staff, and emulates community stewardship. I drive a handful of times a year, riding my bicycle year round, in all conditions.

I sharpen double bevel kitchen knives for extra income (water stones only) for friends and other home cooks. If you are interested in these services, email me!

In addition I make a little bit of money from selling prints of my own original photography work through the Instagram handle @smoll_life_ . Please follow!