Temporarily closed

Winter hours & updates >

In the cold months our door is closed below 50 degrees. Please just knock on the door, mask up, and we will greet you shortly.

Tune ups can take up to 7 days at the time of this writing. Much quicker completion is quite common but not promised.

We are stocked up on locks, chain lube, 26″ tires, lights, and so much more.

These fresh designs are now available as a long sleeve tees just in time for Fall! Now’s the time to get your layering game down!



Gus’s T-shirt line has new summer color options! Check them out here!

A note from the owner to the “new rider”

Why are bicycles and parts so hard to find?

Well, Cicadas took over the industry! For real! I’m not joking! Give me a chance to explain.

Bike shops have been closing at a shocking rate for over 30 years nationally. This is due to new ridership not growing at a pace that reflects the passion of those who start and run bike shops. Yes you can point fingers at consumer side websites that needlessly undermine the bike shop while ripping off the customer. Yes you can blame three or four generations’ worth of economic spinelessness for sending all production to be done in one country because it winds up being cheaper. Sure. You can point fingers at bike shops that set bad examples or mismanage finances, etc. But the truth is two things made this shortage happen. The first one is very obvious: A deadly global 100 year viral pandemic has crippled shipping and manufacturing in a way we haven’t experienced before.

The second more subtle reason, or rather exacerbating factor, is the “bike boom” that the first caused which centers around the cicadas. While the supply was decimated, nationally, demand has increased 6 fold. QBP, the distributor for Surly, All-City, Ritchey, and Civia, reported a 70% increase in bike sales in 2020 over 2019. That’s only four bike brands through one distro, and the lock downs largely did not begin until March. There are reports that say something like 130% across all brands! That is absolutely bonkers.

See, like the cicada feeding for so many years on one subterranean source of food eventually have to move all at once to another source of food deep below the soil, hundreds of thousands of Americans all of a sudden needed and wanted something new! Gyms shut down, contact sports went away, schools closed, people were furloughed, let go of, etc.! Where did ALL OF YOU turn for your enjoyment, fitness, happiness, and sense of community? Bicycles! Welcome! We have been here waiting hopefully. Please, with open arms we now embrace you whole-heartedly. We want you to partake with us in this our long-beloved source of wholeness and happiness.

BUT you must understand, so many have slept on this way of life, this tool, this fitness contraption, that the means have shrunk to supply a dwindling bicycle shop population, and even if production was unhindered by the virus, it would take a little teamwork to bring all of you on board so quickly! It will take some tricks and patience to source all your parts, repair your bikes, educate you, and coach you in your new hobby, lifestyle, transportation method, sport, etc. Please be patient with us. We hope that like the cicada, you find bicycles to be everything you needed and wanted!

Oh yeah, and stay a while!

Projects you should be aware of

Mutual Aid Distribution RIchmond, Va. Chapter

From the site:

“We are a solidarity network of community members and organizations working together in Richmond, Virginia to help each other.

Mutual Aid Distribution Richmond (MAD RVA) or Richmond Mutual Aid aims to create a support system in response to COVID-19 and the effects it has had on Richmonders, including supply shortage, job losses, and long-term quarantine. We operate collectively and are primarily functioning as a supply delivery for folks who cannot access food, hygiene items, and other vital goods. We also have a mini-grants program and are developing other supports, forming partnerships across community, and demanding policy shifts towards equity and social justice while navigating the undetermined timeline of effects on our community.”


Rag & Bones Bicycle Cooperative

From the site:

To provide near universal access to bicycle repair and technical knowledge, affordable bicycles and parts, and space within which to feel safe and welcome while learning and repairing.”


Rva Community Fridges

Free food Community fridges open 24/7
Take what you need, give what you can❤️
Want to help out? Click the link!

Founded in 2017, Radical Adventure Riders (RAR) mission is moving towards enhancing gender inclusivity and racial equity in the bicycle and outdoor adventure scene. RAR does this by providing connection, education, resources, and support for the community and industry.


Nice things people are saying about

Wheel Simple Bicycle Repair IconWheel Simple Bicycle Repair

707 Mosby Street, Richmond

4.8 60 reviews

  • Avatar Greg Uhl ★★★★★ a month ago
    Robbie and crew were great... we had several trip stopping issues with my bike after riding the Capital Trail and even though it was near closing time on a Saturday, Robbie put his heart and back into the job full tilt and got us … More back on the road and running smooth. It's clear that they are bike fanatics and care greatly for their customers by providing economical solutions catered to the customer's wallet. His multiple trips across country also make him an excellent source of knowledge and experience that translate into very able and appropriate advice and service to the customer. Highly recommend!
  • Avatar David Battle ★★★★★ 4 months ago
    Awesome and quick service! First time in the store and I wasnt disapointed.
  • Avatar Nate Lyles ★★★★★ 4 months ago
    This bike shop is the best. Extremely knowledgeable, thorough, excellent communicators and excellent repair services with affordable prices. Robbie and Mish took care of some major custom repairs with an insanely short turnaround … More so that I could have my bike for a race. So thankful to have such a great bike shop in the neighborhood.
  • Avatar Sweet Emotion ★★★★★ 6 months ago
    Awesome place and dude! Dude know I was down on my luck with my bike and day and so since my bike totally broke on the way getting there to have a rack installed on it. But just so it wouldn't be such a loss for me for it; he … More offered and gave me cash for it. Thanks again bro!
  • Avatar Zachariah Orasmatron ★★★★★ 8 months ago
    Awesome super experienced people who love their craft and take care of the neighborhood
  • Avatar Gil Perkins ★★★★★ 9 months ago
    Awesome local repair shop. Real personal service. Does not charge enough for the great work he does. Feel like I'm riding a new bike.
  • Avatar Monty Warren ★★★★★ 9 months ago
    They have excellent service and reasonable prices I will refer anyone to them.
  • Avatar Laura Rettinger ★★★★★ 10 months ago
    Use Wheel Simple for all my bike needs. I feel confident about my purchases knowing that the owner is knowledgeable and passionate and what they do.
  • Avatar Prinze Santana ★★★★★ a year ago
    I brought three bikes there to get my family prepared for winter riding. This Gentlemen. Charge me for 2 bike and Literally. Fix my 7yrs old bike free. Let talk community ties. Phenomenal person on task!

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