Bicycle repair shop in Church Hill, Richmond Va.

TEXT ONLY! 844.763.8184
No one will answer a phone call here!

In a bigger space on East Clay St. now! Small, local, and honest.

Repair/service – Below is a fully broken down list of services can be found below in all their glorious minutia!
Sales – modest accessory retail including select tools, locks, lights, pumps, etc.!
Repair loaners – for your convenience and my sanity (must pay for repair up front) I do my best to keep 4 to 6 bikes on the floor available to loan out to repair clients. You must pay your ticket as it stands upon drop off in full though so that the risk to me is mitigated. As long as people can do that, I will not charge a fee for loaners!
Used bikes! – whether a benefit sale for Rag & Bones Bicycle Cooperative or this shop’s own Repair Fund, whether a consignment sale or an employee sale, I TRY to have as many used bikes here as I can. A minority of used bicycles passing through this shop are mine, paid for with my own money. They are mostly benefitting someone else in some way! Any bike priced under $200 is either a benefit sale bike or a donated bike we fixed up!
Demo bikes – test new bikes I have before you order yours and keep the demo while yours ships! I deal with Pure Cycles, Fairdale, Surly, Ritchey, Cinelli, and Bombtrack.
Silver brazing – Modifications/repair of steel frames and some choice frame and fork fabrication
Paint – Resprays and select vinyl cutting

All service offerings and pricing


Flat fixes while you wait, everything else is subject to existing workload at time of drop off. No appointments. Yes, I service e-bikes. Certain e-bikes are subject to a surcharge, and I may refuse to house certain models overnight due to insurance stipulations.

Bicycle Tune Ups

Rush fee 1.5x normal rate.

Dirty tune = $65
                Like it sounds, minimal cleaning, brake and gear adjustments, safety check etc. Or think of it as only what can be fit inside of 45 minutes.

Basic =   $150 Also my assembly fee
                Extensive cable work and servicing of shifters, derailleurs, brake levers, and brakes. Bearing adjustments throughout, safety check, rim strip and tube inspection/corrections. Grease stem, pedal threads, and seat post. Check torque on crank arms and bottom bracket cups. Frame, fork, wheels cleaned, and waxed where appropriate. Chain, gears, and cranks cleaned in ultrasonic tank, then rinsed and re-lubed. Hanger align, minor wheel truing, all install fees waived on replacement parts. Hub bearings are serviced on SINGLE SPEED bikes πŸ™‚ Brakeless fixed geared bikes get this package at $100 πŸ™‚

-Yearly = $250
                Everything in previous but with the addition of loose ball and/or cartridge bearing service/repack of headset, bottom bracket, hubs, and even pedals (of quality), and in depth wheel truing both radial and lateral. ALL non-hydraulic components are cleaned in the tank and re-lubed. We recommend you plan on paying for the usual culprits to be replaced – chain, cassette, pads, maybe tires and grips/wrap, etc.

Road bikes Must pre-approve new tape and cables where necessary (around $25)
                For gravel and mountain bikes, all of that plus in depth hydraulic brake service/repair and tubeless setup/repair. All bolts properly torqued. Assembly grease applied where appropriate. Fork lowers can be serviced for an extra $65, and Linkage bearings and washers can be cleaned and lubed for an extra $30.

Vintage bicycle refurb base price $350

Everything in previous tunes plus either protective urethane clear top coat on frame/fork/fenders/chainguard or polish and buff (whichever is called for). Aluminum and chromed parts polishing including hubs/rims, brakes, levers, shifters, stem etc. Wheel building labor included where modern spokes and/or rims are being swapped in (this is required), and much more. Any silver brazing or paint goes beyond the base price and will be added piece meal. ALL PARTS are sold separately. Base price already represents a bundled discount on labor, this package has been developed over 6+ years of doing this and the results are always stunning.

Wheel Building

Wheel Building:
– $65 repair – as add on to a tune up only
– $100 new set. No motor wheels.


Minimum shop charge is $10

  • $10 install part (including tube/tire)
  • $10 patch tube (includes patch)
  • $40 tubeless setup from scratch (includes sealant, tape, and valve)
  • $12 shift indexing
  • $30 integrated install (includes setting up of a system in the process)
  • $10-$45 tire repair, depending on tire and tear
  • $20 cabled brake/gear full service. This includes hanger align on the rear, shifter flush/lube, cable surfacing, housing lube, pad adjustment/resurface, pivots lubed, etc. etc.
  • $20 mineral oil system bleed per line
  • $35 DOT fluid system bleed per line or any time two syringes are required
  • $25 general wheel truing
  • $35 major wheel truing
  • $25 **** dynamo wire solder 
  • $25 loose ball bearing overhaul of hub, bottom bracket, pedals, or headset
  • $35 loose ball bearing service of gear hubs
  • $10 Cartridge bearing install per component
  • $45 single main component polishing EACH
  • $80 frame set urethane clear top coat and internal frame saver. Only available to add onto a DELUXE tune
  • $25-$100 Seized component removal

Frame Work – – – – Steel only

  • Stay dimple for tire clearance $25
  • Rear spacing for hub $25
  • Pair bottle cage rivnuts $30
  • Dropout align $10
  • Raise brake bridge or seat stay bridge $80
  • Add kickstand plate $50
  • Respray (epoxy or high build, acrylic, urethane) $300 – $400
  • Steerer Tube Replacement                              $175
  • ​Fork Dropout Replacement                            $150 – $200
  • Disc Tab                      ​                                   $100
  • Cantilever Brake Mounts (pair)                       $100
  • Frame & Fork Alignment                                $145
  • Frame Alignment                                           $100
  • Fork Alignment                                               $75
  • ​​​​​Head Tube Replacement                                $250
  • Pump Nipple on Head Tube                           $25
  • Pump Peg                                                        $25
  • Top Tube Replacement                                    $350
  • Top Tube & Down Tube Replacement            $525
  • Top Tube Cable Guides (3)                              $40
  • Top Tube Split Stops (2)                                  $35
  • Down Tube Replacement                                 $300
  • Down Tube Shifter Bosses (pair)                      $50
  • Water Bottle Bosses (pair)                                $50
  • Bottom Bracket Shell Replacement                  $300
  • ​​​​​​​​​Bottom Bracket Top Cable Guides​​                   $60
  • Bottom Bracket Cable Underside Guides​          $45
  • Drill for Plastic Cable Guide                             $20
  • Seat Tube Replacement                                    $275
  • Cantilever Brake Mounts (pair)                         $50
  • Chainhanger on Seatstay                                    $15​
  • Seat Stay Splitter for Belt Drive​                          $200
  • Disc Tab w/Support                                          $150
  • Rack Mount on Seat Stays                                  $45
  • Seatstay  Replacement                                        $275
  • ​Chainstay & Seatstay Replacement                  $450
  • ​Chainstay Replacement                                      $275
  • Chainstay Cable Stop                                         $35
  • Eyelet pair on Dropout                                      $40
  • ​Rear Dropouts Replacement slotted                    $300
  • Rear Dropouts Replacement socket $200
  • New lugged steel fork $420-$666

I guess some other pics showing some more of what I can do ?!

What is “Far Far?”

It’s a frame brand which is now in development. I’m in the pre-infancy stages now. It is my vision and goal to become proficient in building frames and forks in the traditional styles in order to diversify the business’s income streams and to keep myself challenged, rewarded, and fulfilled in this industry. Do I expect to make a living on fabrication? No. Can this kind of work positively contribute to the bike shop, even in small quantities? Absolutely.

And the name. “Far Far” is a reminder of how far you’ve come, and how far you’ll go. πŸ™‚

GIFT CARDS FOR THE COMMUNITY are what keep our Repair Fund going!

This is how I am financially able to keep my business accessible to a few more people per quarter in my immediate community. Between area youth and adults on fixed incomes, Bicycles are a lifeline and a resource. While this business exists primarily to better my own quality of life, it is important to me to create space for folks who normally would not be able to pay for professional services on their vehicle.

  1. Go here
  2. Enter your name and email, and enter a gift card amount up to $2,000
  3. Make the “recipient” the shop, our email is itswheelsimple@gmail.com
  4. Include any comments or requests you want to in the box at the bottom.

    Read about this project at length here.

This allows me to apply a real gift card redemption code to a real work ticket, recording everything properly.

Wheel Simple Bicycle Repair IconWheel Simple Bicycle Repair

2225 East Clay Street, Richmond

4.8 98 reviews

  • Avatar james kresge
    Great service, high-quality work
    β˜…β˜…β˜…β˜…β˜… in the last week
  • Avatar Collin G
    Affordable, dependable, communicative, and high-quality. Great business model too. Won’t take my bikes anywhere else!
    β˜…β˜…β˜…β˜…β˜… a month ago
  • Avatar Kenny Parker
    look into Robbie’s frame customization jobs: he’s giving Richmond unique and truly affordable modification services. plus he gave my bike a sick fade paint job atop the hot work!
    β˜…β˜…β˜…β˜…β˜… a month ago
  • Avatar Ben Coleman
    Great shop owner and great community staple.
    β˜…β˜…β˜…β˜…β˜… a month ago
    Thought I was leaving a new review, here in 2023 but looks like I'm just returning to my previous review from three years ago. Brought my Masi in a few times and Wheel simple is awesome. Just real … More people doing real good work on bikes and in the community. Follow them on IG, it's nice to see the cool stuff they're doing. But, since my bike recently tried and very nearly succeeded in taking a dive onto the highway, I'll be bringing it back very soon (after their holiday recovery, of course).
    β˜…β˜…β˜…β˜…β˜… 2 months ago
  • Avatar Oliver Collier
    Robbie did excellent work on my 90's mountain bike and was super knowledgeable on the different types of changes over the generations of mountain bikes. My dad originally bought this bike and I didn't … More want it to leave the family. Super happy with the price and attention to detail. Runs super smooth now!
    β˜…β˜…β˜…β˜…β˜… a year ago
  • Avatar skip oconnor
    Met Robbie, looking at his shop he appears to be highly skilled in most any bike repair and very fair with cost.
    β˜…β˜…β˜…β˜…β˜… 2 months ago
  • Avatar Jay Vlahon
    Fantastic repair shop. The crew always makes the correct repairs quickly and at a reasonable price point. It is awesome to have a good local repair shop in the Churchill area.
    β˜…β˜…β˜…β˜…β˜… 7 months ago
  • Avatar Eve Henderson
    Very friendly and reasonable. Got me out within 5mi
    β˜…β˜…β˜…β˜…β˜… 6 months ago
  • Avatar Jordan Moghanaki
    Robbie is awesome. He knows what needs to be fixed and gets it done fast. And he has reasonable prices.
    Plus, if you've got a question, he's happy to spend a minute chatting and answering your
    … More question, that's not something that many bike shops offer in my experience.
    I'll definitely be coming back for simple repairs and more custom jobs to support Robbie!
    β˜…β˜…β˜…β˜…β˜… a year ago
  • Avatar Brian Kleve
    I needed a quick emergency repair today and Robbie had me fixed up in about 10 minutes. I really appreciate the quick turnaround and he didn't even make fun of me for breaking my own bike. Thank you!! … More So glad you're in our neighborhood!
    β˜…β˜…β˜…β˜…β˜… 10 months ago
  • Avatar Gwen Cherry
    Thanks for the great work on my mom's bike. If this turns into a thing for me, I'll be sure to come see you for my new wheels. Congrats on your new location.
    β˜…β˜…β˜…β˜…β˜… 8 months ago
  • Avatar Ezra Marsh
    Brought my grandfathers old bike in for some new tires, I told him to take his time as I do not ride often. Robbie ended up doing a full refurb on it. New spokes, tires, pedals, paint and a clear coat. … More I am extremely happy with the work that was done, the prices were more than fair, and the communication was excellent. I will definitely be back in the future for any of my bicycle needs!
    β˜…β˜…β˜…β˜…β˜… 10 months ago
  • Avatar Todd Randolph
    good shop.
    β˜…β˜…β˜…β˜…β˜… 7 months ago
  • Avatar Bride Baker
    I have kissed many toads when it comes to bicycle repair shops. My poor Bianchi has been repaired about 4 times, at 4 different shops and every time it came back with a new defect. Took it to Wheel Simple … More for a deluxe tune-up, and I am so happy I forked over the extra cash to get a thorough fixin. My bike rides like a dream! Robbie called to check in and inform me of my bicycle's needs and the changes to cost, and assured me he knew what he was doing. 10/10, will be going back as a loyal customer from now on. If you are looking for a solid and forthright bicycle repair shop Wheel Simple is the place to go!
    β˜…β˜…β˜…β˜…β˜… a year ago